Black Friday deal is live. It is now $400 off at Amazon, B&H Photo Video, Adorama.

New a7iv is $2098 right now, if you are looking for renewed ones, price will lower: https://www.bhphotovideo.com/c/search?Ntt=Sony+Full+Frame+Mirrorless+Interchangeable+Renewed&BI=8941&KBID=10361&SID=12345&DFF=d50

honestly im in the exact same position, just refreshing pages every few hours hoping for a miracle drop. i spent the whole weekend deep diving into the data to see if i should stick with my current brand or finally make the jump to the Sony a7 IV.

• i was looking at how the dynamic range holds up against the Canon EOS R6 Mark II
• the buffer depth on my old setup is just killing me lately
• i am really satisfied with the mapping of the custom buttons on this model tho been a bit of a headache trying to decide if the switch is worth it for my specific workflow. let me know if you find a better bundle or something, i am definitely looking for the same thing.

Black Friday and Cyber Monday deals will be same. $400 off.

The best deal is to get used one.