Ive been a VIB for years and usually wait for the seasonal events but my budget is super tight for a wedding in August. I need to restock some pricey skincare like La Mer soon... are there better times to save than just waiting for the usual VIB sales?
@Reply #1 - good point! tho I'd argue brand-direct isn't the absolute peak for ROI. Over the years I've tracked the data and department store events consistently beat Sephora for La Mer.
VIB 15% offers convenience but low savings. Brand-direct hits 25% which works well for my budget data. Im satisfied with brand-direct ROI tho... the sample-to-spend ratios are superior.