Sony BRAVIA 8 II Cyber Monday deals now live:

• Up to $600 off at Amazon
• Up to $600 off at B&H Photo Video

Ok so, I gotta disagree a bit with the idea that Cyber Monday is the peak time to pull the trigger on a Sony BRAVIA 8 II. While those deals that just went live might look tempting, I think the seasoned community members usually suggest keeping a close eye on things right after the new year instead.

• Follow the specific owner threads to see which retailers are shipping the best panels without banding.
• Wait for the post-holiday return window in January for high-end open box units that are basically new.
• Check if the community actually thinks the new processing is worth the premium over the older Sony BRAVIA 8. Honestly, if you read through the deeper reviews and forum feedback, a lot of people find that the price-to-performance ratio gets way better once the holiday hype dies down. I am not 100 percent sure, but I have heard that some retailers do unadvertised markdowns in February to clear space. It is kinda about being patient and letting the early adopters deal with the initial batch issues first before you spend your cash on what you are looking for.

Ugh, im literally in the same boat right now. Been scraping price trackers and monitoring the MSRP delta for the Sony BRAVIA 8 II for like three months now and I still cant find a solid lead on what the actual floor price is gonna be. Its honestly so annoying because I want to map out the nits-per-dollar value compared to last years model but there just isnt enough leaked pricing data for the 2025 cycle yet... basically just stuck in limbo here with no real answer.

Solid advice 👍

This thread is gold. Bookmarking for future reference 🔖

I’ve been tracking Sony OLED deals for a few years and, honestly, if you’ve got a hard $2,500 cap for the 65", I’d wait for Cyber Monday but be ready to pull the trigger in early/mid‑November if you see it drop into the $2,300–$2,500 range. Sony usually does smaller discounts than LG/Samsung, but I’ve seen the better deals come from stacked promos (like Best Buy/Costco instant discount + card rewards + maybe a gift card) rather than a huge headline price cut. Cyber Monday itself hasn’t magically been better for Sony in my experience—sometimes the best price hits the weekend before and then disappears. So I’d: 1) set price alerts on Amazon, Best Buy, and Sony Direct; 2) watch warehouse clubs for bundle stuff (extra year of warranty, free installation, etc. can be worth more than another $100 off); 3) decide in advance your “buy” price so you don’t overthink it. If you see 65" BRAVIA 8 II at or under budget with a decent warranty option before Cyber Monday, I’d just grab it instead of gambling on a much deeper cut that, historically, Sony doesn’t usually do.

Hey, so quick story: I grabbed a Sony OLED (A80J back then) *before* Cyber Monday thinking “prices won’t drop much more.” Two weeks later, online-only bundle pops up: lower price + gift card + extended warranty. I was… not thrilled 😅

From tracking Sony’s pricing the last few years, here’s what I’ve seen:
- Sony tends to hold MSRP longer than LG/Samsung, but **online-only** promos (Amazon, Sony Direct, sometimes Costco.com) quietly add value: e.g. $200–$300 gift card, 3–4 year warranty, or soundbar bundles, rather than huge raw price cuts.
- Actual **panel discounts on current-year Sony OLEDs** around Black Friday/Cyber Monday are usually ~15–25%, not the 35–40% you’ll see once the next gen is announced.
- Warehouse clubs (Costco/Sam’s) are great if you care about **automatic extended warranty** and hassle-free returns; Amazon/Sony Direct are better for surprise bundles.

Technically speaking, for motion and gaming: if the BRAVIA 8 II has full HDMI 2.1 on at least two ports (4K120, VRR, ALLM), you’re already in the sweet spot. The big “step up” years for motion and gaming features have kinda stabilized—so you’re mostly paying for size, brightness, and processing refinements now, not huge new standards.

Given your **$2,500 cap for the 65"**:
- I’d personally aim for: **$2,200–$2,400 + some kind of value add** (warranty / gift card) on Cyber Monday 2025.
- If you see it in early fall around **$2,300 with 3–4 year coverage** or a solid bundle, I’d seriously consider just pulling the trigger. Sony doesn’t usually slash another $400 on a still-current model unless it’s end-of-life.

Lesson learned for me over the years: with Sony, the “best deal” is often **price + protection + bundle**, not just price alone. So I’d:
- Track prices weekly starting Sept.
- Watch Amazon / Sony Direct / Costco.com specifically for bundle promos.
- Set a hard target (e.g. anything under $2,400 with extra warranty = buy, don’t wait).

If you’re even *thinking* about the 77", btw, start tracking that too—sometimes the gap between 65" and 77" narrows a lot on holiday promos and it becomes a no-brainer upgrade.

Hope this helps! Happy to compare to LG/Samsung options too if you want alternatives at that budget.

Hey, so quick story: I grabbed a Sony OLED (A80J back then) *before* Cyber Monday thinking “prices won’t drop much more.” Two weeks later, online-only bundle pops up: lower price + gift card + extended warranty. I was… not thrilled 😅

From tracking Sony’s pricing the last few years, here’s what I’ve seen:
- Sony tends to hold MSRP longer than LG/Samsung, but **online-only** promos (Amazon, Sony Direct, sometimes Costco.com) quietly add value: e.g. $200–$300 gift card, 3–4 year warranty, or soundbar bundles, rather than huge raw price cuts.
- Actual **panel discounts on current-year Sony OLEDs** around Black Friday/Cyber Monday are usually ~15–25%, not the 35–40% you’ll see once the next gen is announced.
- Warehouse clubs (Costco/Sam’s) are great if you care about **automatic extended warranty** and hassle-free returns; Amazon/Sony Direct are better for surprise bundles.

Technically speaking, for motion and gaming: if the BRAVIA 8 II has full HDMI 2.1 on at least two ports (4K120, VRR, ALLM), you’re already in the sweet spot. The big “step up” years for motion and gaming features have kinda stabilized—so you’re mostly paying for size, brightness, and processing refinements now, not huge new standards.

Given your **$2,500 cap for the 65"**:
- I’d personally aim for: **$2,200–$2,400 + some kind of value add** (warranty / gift card) on Cyber Monday 2025.
- If you see it in early fall around **$2,300 with 3–4 year coverage** or a solid bundle, I’d seriously consider just pulling the trigger. Sony doesn’t usually slash another $400 on a still-current model unless it’s end-of-life.

Lesson learned for me over the years: with Sony, the “best deal” is often **price + protection + bundle**, not just price alone. So I’d:
- Track prices weekly starting Sept.
- Watch Amazon / Sony Direct / Costco.com specifically for bundle promos.
- Set a hard target (e.g. anything under $2,400 with extra warranty = buy, don’t wait).

If you’re even *thinking* about the 77", btw, start tracking that too—sometimes the gap between 65" and 77" narrows a lot on holiday promos and it becomes a no-brainer upgrade.

Hope this helps! Happy to compare to LG/Samsung options too if you want alternatives at that budget.

Hey, I’m kind of in the same boat and I tend to be pretty conservative with big purchases, so here’s how I’d look at it:

**Option A – Wait for Cyber Monday 2025**
**Pros:** You *might* hit your ~$2,500 target on the 65", especially if retailers do gift-card bundles, soundbar promos, or warehouse-club gift card kickbacks. Historically, Sony doesn’t slash prices like LG, but online-only deals (Amazon, Sony direct, warehouse clubs) sometimes add value via bundles instead of pure price drops.
**Cons:** Risk the discounts are minimal and you’ve wasted time… plus stock on specific sizes can get weird.

**Option B – Grab a solid fall sale (Sep–Nov)**
**Pros:** Less stress, more time to enjoy the TV. If you see the 65" close to your budget with an extra-year warranty or store gift card, that’s already strong value, IMO. You can also stack: credit‐card extended warranty, cashback portals, and price protection (if your card still offers it).
**Cons:** You might miss a slightly better Cyber Monday combo.

**Option C – Consider competing models** (LG C-series, maybe last year’s Sony OLED)
**Pros:** Usually deeper discounts, same core OLED benefits, often under $2,500 earlier.
**Cons:** Sony motion and processing are why many people pay the premium, so it’s a trade‑off.

If you’re strict on **$2,500**, I’d personally: track prices from early fall, set alerts on Amazon / Best Buy / Costco, and buy as soon as you see a decent drop **plus** a good warranty or gift-card perk. Waiting *only* for a huge Cyber Monday miracle on a current-gen Sony is, tbh, a bit optimistic.

FWIW, I did this with my last OLED: bought on a pre–Black Friday sale at Costco with their extra warranty. Not the absolute rock-bottom price, but it’s been solid and I’m happy with the value and peace of mind.

Hope this helps!

Hey,

I’d look at this less as a “Sony-only” question and more as a **market positioning** thing.

Right now (and likely for 2025):
- **Sony OLEDs (BRAVIA 8 II)**: best processing, motion, and near-reference color. Sony usually discounts less and later. They protect pricing longer, especially on current-year models.
- **LG OLEDs (C4/G4 or whatever year-equivalent)**: more aggressive promo cycles, especially on Amazon / warehouse clubs. Bigger % drops on Black Friday/Cyber Monday and more bundle deals (gift cards, free installs, etc.).
- **Samsung OLEDs (S90D/S95D etc.)**: often undercut Sony on sale price for similar or better peak brightness, but motion/filmmaker accuracy is a bit more variable.

From what I’ve tracked the last few years: **Sony rarely becomes the “value” choice on Cyber Monday**. If you want Sony specifically and you’re hard-capped at ~$2,500 for 65", I’d:

- **Track LG/Samsung too** – you may get a 77" LG/Samsung for close to your 65" Sony budget.
- **Buy Sony if** you see a solid, verifiable discount (say 20–25% off MSRP) anytime Sept–Cyber Monday.
- **Wait if** Sony’s still close to MSRP but LG/Samsung are dropping hard; that usually pressures Sony a bit later.

So, in my opinion: don’t lock your plan around “Cyber Monday Sony magic.” Treat Sony as the premium baseline, and use LG/Samsung sale prices as your market barometer. If Sony gets within ~10–15% of an equivalent LG/Samsung deal and stays under $2,500, that’s when I’d safely pull the trigger.

Hope this helps!

Hey, safety-first take here because I’m a bit paranoid with big TVs and expensive gear 😅

If you’re aiming for a BRAVIA 8 II and you’re already thinking Cyber Monday, I’d *definitely* factor in reliability / safety stuff just as much as price:

1. **Buy from an authorized retailer, even if a random site is cheaper.**
In my opinion, that’s non‑negotiable with a $2.5k OLED. Sony is usually pretty strict on warranty, and you really don’t wanna fight some sketchy seller if you get panel issues, burn‑in, or power failures down the road.

2. **Cyber Monday = more shipping damage risk.**
Peak season, rushed carriers, tons of boxes. If you go for a 77", that thing is huge and fragile. I actually prefer buying in‑store or online for in‑store pickup for big panels. Easier to reject it on the spot if the box looks crushed. If you *do* ship: record the unboxing, check for cracks / uniformity ASAP.

3. **Extended warranty > tiny extra discount, IMO.**
If a retailer bundles a decent 3–5 year protection plan (NOT some useless “tech support” thing) with a slightly higher price, I’d seriously consider that over the absolute lowest Cyber Monday number. OLED repairs aren’t cheap.

4. **Power + surge protection.**
Budget in a good surge protector or, better, a line‑interactive UPS. Amazing TV, but all the smart stuff + OLED panel = more to fry if you get a bad surge. I’d never plug a $2.5k OLED straight into the wall.

5. **When to buy with your $2,500 cap?**
If you see a fall deal that:
- keeps you under $2.5k
- is from an authorized retailer
- includes either a solid warranty deal or easy returns
…I’d be totally fine grabbing it *before* Cyber Monday. Waiting just to maybe save $100–200 while risking stock issues or getting stuck with a damaged panel in the holiday rush doesn’t feel worth it to me.

So yeah, amazing TV choice, but I’d prioritize safe purchase (seller + warranty + shipping) over squeezing every last Cyber Monday dollar. Hope this helps!

Hey, DIY angle here because I’m the type who squeezes every dollar out of a TV purchase.

If you’re aiming for that BRAVIA 8 II under $2,500, I’d **plan on a DIY setup and self-service approach** and let that influence *when* you buy.

**My tip:**
Buy when you see a solid price drop (say ~$2,700–$2,800 for the 65") *before* Cyber Monday, then:
- **Skip Geek Squad / pro install** – wall mount it yourself (a good $40–$80 mount + a level + a buddy). You easily save $150–$300 right there.
- **DIY “warranty” strategy** – put it on a credit card that adds 1–2 years of extended warranty automatically instead of paying $200–$300 for store coverage.
- **Calibrate yourself** – use YouTube calibration guides or shared settings from AVS/Reddit instead of “pro calibration” upsells.

Why this matters: those self-service savings can effectively turn a “meh” sale in October/November into the **equivalent** of a deep Cyber Monday deal, without gambling on one specific day.

So IMO: watch prices from fall on, grab a decent discount when it shows up, and let DIY setup + no paid services push the total package under your $2,500 target.

Hope this helps!