Hey everyone,
I’m starting to plan ahead for Cyber Monday 2025 and I’m specifically eyeing a Sony OLED TV. I’ve been holding off on upgrading my old 55" LCD for a couple of years now, and I’m hoping 2025 will finally be the year I pull the trigger—*if* the deals are actually good.
For anyone who tracks TV prices or has bought a Sony OLED around Black Friday/Cyber Monday in past years: how did the deals look, and when was the best time to actually buy? Should I plan my Sony OLED purchase specifically around Cyber Monday 2025, or is there usually a better window for the deepest discounts?
Sony OLED TV deals now live at Amazon: https://www.bhphotovideo.com/c/search?Ntt=Sony+OLED+TV&BI=8941&KBID=10361&SID=12345&DFF=d50
Did this last week, worked perfectly
Been thinking about your post for a bit because ive been through this cycle so many times. Over the years, I've found that the absolute best way to save on a Sony OLED isnt always just clicking buy on the shiny new 2025 model during Cyber Monday... honestly the real deals are usually hiding in the previous years stock or open-box bins. Heres what I usually do to keep the budget under control:
Bump - same question here
🙌
Big if true
Hey,
I’d *definitely* plan around Cyber Monday, but with a bit of caution and flexibility rather than locking yourself into that single day.
My experience: I bought a 65" Sony A80J (so, a couple generations back from what you’re eyeing) during the Black Friday/Cyber Monday window. What I noticed watching prices for about 2–3 months:
1. **Yes, there are real discounts… but not doorbuster-level.**
My 65" A80J dropped from around $2,000-ish “regular” price to about $1,500 at Best Buy and Amazon. That $500 off was real, but it didn’t only exist on Cyber Monday – it showed up about a week before Black Friday and stayed through Cyber Monday.
2. **Best deals were on the *previous* year’s model.**
The current-year Sony OLED (A80K at the time) was only getting like $200–$300 off, while the A80J was taking the big hit. If you’re ok with being one year behind, that’s usually the sweet spot. Performance-wise, my A80J still looks insane for movies and PS5.
3. **Your budget is realistic if you go previous-year.**
For late 2025, I’d expect:
- 65" previous-year mid-range Sony OLED: ~$1,500–$1,800 during BF/Cyber.
- 65" current-year: more like $1,900–$2,200 with sale pricing (just a guess, but that’s been the pattern).
4. **Gaming + HDR on Sony OLED is solid, but don’t overpay for “smart” stuff.**
I’m also on Apple TV + PS5, and honestly the built-in Google TV barely matters. The real value is the panel + processing. Motion on my A80J is great, input lag is fine for me, 4K/120 + VRR works. No regrets there.
5. **Retailer choice & panel issues:**
I’d avoid sketchy third-party sellers, especially with OLED. I had one panel with a minor uniformity issue, and Best Buy swapped it with no drama. That’s the main reason I stick to Best Buy / Amazon direct / Costco. If you’re anxious about panel lottery, Costco + their extended warranty is a decent safety net.
How I’d approach 2025 if I were you:
- Start watching prices in **early November** so you know the real baseline.
- Aim for a **previous-year 65" Sony OLED** in your $1,500–$2,000 window.
- If you see a $400–$600 drop from the normal price at a major retailer, I’d just buy and not chase an extra $50 on Cyber Monday.
In my opinion, the trap is waiting *only* for Cyber Monday and ignoring the 1–2 weeks around it. The best price on my set actually hit on Thanksgiving weekend, not Monday.
Hope this helps! Happy to share more details on my setup if you want (settings, gaming impressions, etc.).
Hey, nice timing planning this far ahead – I’ve been tracking Sony OLED pricing for years (A8H → A80J → A80K → A80L), and there’s a pattern that might help.
**Option A: Buy current‑year Sony OLED (2025 mid‑range) on Cyber Monday**
**Pros:**
- Usually the *first* big drop from MSRP (often ~20–25% off).
- Full warranty, fresh panels, stock everywhere.
- Best bet if you want the newest processing (XR updates, better tone‑mapping, possibly MLA if they push it downrange).
**Cons:**
- Discount looks big vs MSRP, but Sony’s MSRP is high to begin with.
- You’re paying a premium vs last‑year’s model for often subtle gains.
**Option B: Previous‑year model (2024 A80L‑equivalent) around BF / Cyber Monday 2025**
**Pros:**
- Historically where the **real** value is. For example, the A80J/A80K in their “clearance” year often hit ~$1,500–1,700 for 65" at big box stores.
- Picture quality very close to the new stuff: same panel family, similar HDR brightness, near‑identical motion for most people.
- Retailers stack promos (gift cards, extra warranty deals) to move them.
**Cons:**
- Stock can vanish fast; specific sizes/colors may be limited.
- You may have to accept last‑year’s OS / slightly older HDMI chipsets (though for PS5, 4K120 + VRR is already there on A80L‑class sets).
**Option C: Wait for random non‑holiday promos (spring/summer 2026)**
**Pros:**
- Sony sometimes does quiet price corrections 6–9 months after launch that *match or beat* Cyber Monday. I’ve seen 65" A80-series sit at their BF price for weeks in the spring.
- Less FOMO, more time to compare and return if needed.
**Cons:**
- You risk missing certain models entirely; once the channel’s cleared, it’s gone.
- Harder to predict; deals aren’t guaranteed to be better than BF/CM.
**Realistic discounts (based on last few years in the US):**
- 65" mid‑range Sony OLED, year 1 BF/CM: usually drops from something like $2,399 → ~$1,899 (sometimes $1,799 if there’s a strong LG/Samsung promo war).
- Same model year 2 BF/CM (clearance): I’ve seen $1,499–$1,699 at Best Buy / Amazon *from first‑party or trusted sellers*, which lines up exactly with your $1,500–2,000 range.
For your use case (Apple TV + PS5, care about motion + HDR more than smart features), I’d personally plan on:
- **Primary strategy:** Target the **previous‑year A80L‑equivalent in 2025**, shoot for ~$1,500–1,700 for 65" from Best Buy / Amazon direct.
- **Backup:** If the 2025 mid‑range gets a meaningful panel upgrade (e.g., noticeably brighter HDR vs A80L), be ready to jump on a ~$1,800–1,900 Cyber Monday price.
One more tip: use price‑tracking (Keepa/Camel on Amazon, BB price history threads on AVSForum/Reddit) starting around Sept/Oct. In my experience, the *lowest* price often shows up during the broader **Black Friday week**, not necessarily Monday itself, and sometimes it’s a 1–2 day flash promo.
If you’re comfortable with last‑year tech, your budget and timeline are very realistic. I’d absolutely avoid sketchy third‑party sellers; you *will* see legit deals from big retailers in that price band if 2025 follows the last few years’ pattern.
Hope this helps you dial in the plan. If you narrow down to specific model names once 2025 sets are announced, people can probably tell you exactly which Sony lineup tier hits the best value for PS5 + HDR.
Hey, since others already covered prices and timing, I’ll come at it from a more “safety / hassle” angle, because big TVs + shipping can be a pain.
**Option A – Buy online on Cyber Monday (Amazon/Best Buy, shipped)**
**Pros:** usually the biggest headline discounts, easy price comparisons, you can stack credit card perks.
**Cons:** higher risk of panel damage in transit, you have to *carefully* inspect for banding / dead pixels / cracks right away. You might want to record the unboxing, just in case. Returns can be annoying with a 65" beast.
**Option B – Order online, pick up in-store**
**Pros:** still get most Cyber Monday pricing, but you see the box before leaving; less shipping abuse. Easier to return to the same store if there’s a panel issue.
**Cons:** stock can be limited, and sometimes online-only deals don’t allow pickup.
**Option C – Buy in-store during the same sale window**
**Pros:** lowest risk for damage, you can talk to staff about return policies, extended warranties, and burn-in coverage.
**Cons:** price might be slightly worse than the absolute rock-bottom online deal.
In your shoes, I’d **aim for B or C**: still chase the Cyber Monday pricing, but prioritize a retailer with super clear return policy (30+ days, free return, no restocking) and maybe pay a bit more for peace of mind and easier returns if the panel’s bad.
Also, whatever you do:
- Make sure the TV is plugged into a **good surge protector** (or UPS) – OLEDs aren’t cheap.
- Double-check ventilation / wall-mount safety (studs, proper bracket rating, etc.).
- Test it hard the first week (bright HDR scenes, gray screens) so you can return it within the window if something’s off.
So yeah, plan around the Cyber Monday period, but be careful not to sacrifice return safety and handling just to save an extra $100.
Hope this helps! Happy (future) TV hunting.
Hey, nice timing planning this far ahead – I’ve been tracking Sony OLED pricing for years (A8H → A80J → A80K → A80L), and there’s a pattern that might help.
**Option A: Buy current‑year Sony OLED (2025 mid‑range) on Cyber Monday**
**Pros:**
- Usually the *first* big drop from MSRP (often ~20–25% off).
- Full warranty, fresh panels, stock everywhere.
- Best bet if you want the newest processing (XR updates, better tone‑mapping, possibly MLA if they push it downrange).
**Cons:**
- Discount looks big vs MSRP, but Sony’s MSRP is high to begin with.
- You’re paying a premium vs last‑year’s model for often subtle gains.
**Option B: Previous‑year model (2024 A80L‑equivalent) around BF / Cyber Monday 2025**
**Pros:**
- Historically where the **real** value is. For example, the A80J/A80K in their “clearance” year often hit ~$1,500–1,700 for 65" at big box stores.
- Picture quality very close to the new stuff: same panel family, similar HDR brightness, near‑identical motion for most people.
- Retailers stack promos (gift cards, extra warranty deals) to move them.
**Cons:**
- Stock can vanish fast; specific sizes/colors may be limited.
- You may have to accept last‑year’s OS / slightly older HDMI chipsets (though for PS5, 4K120 + VRR is already there on A80L‑class sets).
**Option C: Wait for random non‑holiday promos (spring/summer 2026)**
**Pros:**
- Sony sometimes does quiet price corrections 6–9 months after launch that *match or beat* Cyber Monday. I’ve seen 65" A80-series sit at their BF price for weeks in the spring.
- Less FOMO, more time to compare and return if needed.
**Cons:**
- You risk missing certain models entirely; once the channel’s cleared, it’s gone.
- Harder to predict; deals aren’t guaranteed to be better than BF/CM.
**Realistic discounts (based on last few years in the US):**
- 65" mid‑range Sony OLED, year 1 BF/CM: usually drops from something like $2,399 → ~$1,899 (sometimes $1,799 if there’s a strong LG/Samsung promo war).
- Same model year 2 BF/CM (clearance): I’ve seen $1,499–$1,699 at Best Buy / Amazon *from first‑party or trusted sellers*, which lines up exactly with your $1,500–2,000 range.
For your use case (Apple TV + PS5, care about motion + HDR more than smart features), I’d personally plan on:
- **Primary strategy:** Target the **previous‑year A80L‑equivalent in 2025**, shoot for ~$1,500–1,700 for 65" from Best Buy / Amazon direct.
- **Backup:** If the 2025 mid‑range gets a meaningful panel upgrade (e.g., noticeably brighter HDR vs A80L), be ready to jump on a ~$1,800–1,900 Cyber Monday price.
One more tip: use price‑tracking (Keepa/Camel on Amazon, BB price history threads on AVSForum/Reddit) starting around Sept/Oct. In my experience, the *lowest* price often shows up during the broader **Black Friday week**, not necessarily Monday itself, and sometimes it’s a 1–2 day flash promo.
If you’re comfortable with last‑year tech, your budget and timeline are very realistic. I’d absolutely avoid sketchy third‑party sellers; you *will* see legit deals from big retailers in that price band if 2025 follows the last few years’ pattern.
Hope this helps you dial in the plan. If you narrow down to specific model names once 2025 sets are announced, people can probably tell you exactly which Sony lineup tier hits the best value for PS5 + HDR.
Hey, since others already covered prices and timing, I’ll come at it from a more “safety / hassle” angle, because big TVs + shipping can be a pain.
**Option A – Buy online on Cyber Monday (Amazon/Best Buy, shipped)**
**Pros:** usually the biggest headline discounts, easy price comparisons, you can stack credit card perks.
**Cons:** higher risk of panel damage in transit, you have to *carefully* inspect for banding / dead pixels / cracks right away. You might want to record the unboxing, just in case. Returns can be annoying with a 65" beast.
**Option B – Order online, pick up in-store**
**Pros:** still get most Cyber Monday pricing, but you see the box before leaving; less shipping abuse. Easier to return to the same store if there’s a panel issue.
**Cons:** stock can be limited, and sometimes online-only deals don’t allow pickup.
**Option C – Buy in-store during the same sale window**
**Pros:** lowest risk for damage, you can talk to staff about return policies, extended warranties, and burn-in coverage.
**Cons:** price might be slightly worse than the absolute rock-bottom online deal.
In your shoes, I’d **aim for B or C**: still chase the Cyber Monday pricing, but prioritize a retailer with super clear return policy (30+ days, free return, no restocking) and maybe pay a bit more for peace of mind and easier returns if the panel’s bad.
Also, whatever you do:
- Make sure the TV is plugged into a **good surge protector** (or UPS) – OLEDs aren’t cheap.
- Double-check ventilation / wall-mount safety (studs, proper bracket rating, etc.).
- Test it hard the first week (bright HDR scenes, gray screens) so you can return it within the window if something’s off.
So yeah, plan around the Cyber Monday period, but be careful not to sacrifice return safety and handling just to save an extra $100.
Hope this helps! Happy (future) TV hunting.
Hey,
I’m gonna come at this from the DIY / self-service angle, because over the years I’ve saved a *lot* on Sony OLEDs by doing more of the work myself instead of paying for “services” that get baked into the price.
For Cyber Monday specifically, I’d do a couple things:
1. **Skip paid install, do it yourself**
Wall-mounting or stand setup on a 65" Sony OLED is totally doable solo (or with a friend) if you’re even mildly handy. Sony’s manuals are actually decent, and YouTube has model‑specific vids. Stores love to bundle “Geek Squad install” instead of deeper discounts.
2. **Self-calibrate instead of paying for pro calibration**
Sony’s out-of-the-box accuracy in Cinema/Custom mode is already solid. Around Black Friday you’ll see “includes pro calibration” bundles. I’d personally take the *cheaper* base TV and:
- Use free patterns (YouTube / AVSForum links)
- Set basic stuff: brightness, contrast, color, gamma, motion (turn off most of the soap-opera junk)
3. **Use DIY tools to track the *real* deal**
Before Cyber Monday 2025, I’d:
- Track prices with **Keepa** (for Amazon) + **camelcamelcamel**
- Screenshot prices from October onward so you know if “$500 off” is legit or just fake MSRP games
4. **Test the panel yourself, hard, day 1–7**
Since you’re worried about panel issues:
- Run solid color YouTube vids (grey, red, green, blue) to check for banding/bright/dark lines
- Game in 4K/120 and test VRR right away
If anything’s off, you use the standard return policy instead of paying for extra “pro inspection” nonsense.
On the discount side: based on the last few years, a 65" Sony OLED dropping into your $1.5–2k range by late 2025 is very realistic, especially if you’re cool with the current‑year mid‑range or previous‑year higher‑end. The DIY side is where you save the rest vs services and bundles.
If you want, drop the exact model you end up eyeing and I can suggest specific settings/tests to run when you unbox it.
Hope this helps!
Hey,
I’m gonna come at this from a pure **budget/value** angle, since you’ve already got your eye on Sony and you’re not chasing smart features.
**Option A – Current‑year Sony on Cyber Monday**
Pros: Newest processor, longer support window, easier warranty.
Cons: In my experience, these are usually the *worst* value: you might see ~15–20% off MSRP at best (so maybe $300–400 off a $2,000 set). Marketing looks big, actual discount… not huge.
**Option B – Previous‑year Sony (A80L equivalent) during BF/Cyber window**
Pros: This is usually the sweet spot. By late Nov, previous‑year 65" Sony OLEDs often land right in your $1,500–$1,800 range. I’ve seen multiple years where the “old” A80-series dropped $500–700 from launch.
Cons: Stock can vanish fast; color/size options disappear.
**Option C – Previous‑year clearance *after* holidays (Jan–March)**
Pros: Deepest cuts I’ve seen. Sometimes another $100–200 below BF/Cyber.
Cons: Risky: limited inventory, panel lottery gets worse (open‑box, returns), and you might miss the exact model you want.
If I were you and wanted maximum value:
- **Target a previous‑year 65" A80‑class in Nov 2025.**
- Set a hard ceiling (say $1,800) and pull the trigger as soon as it hits that at a major retailer with good return policy.
- Use price‑tracking (CamelCamelCamel, Keepa, etc.) from around Sept so you know if the “deal” is actually real.
Cyber Monday is fine, but I’d treat it as part of a **2–3 week window**, not a single magic day.
Hope this helps! Happy to sanity‑check a specific price when you get closer to buying.
Hey, so quick story: I was dead set on a Sony OLED last year, but I kept a spreadsheet (yeah… nerdy) tracking Sony vs LG vs Samsung prices from like October to Cyber Monday.
What I noticed: Sony almost never drops as hard as LG or Samsung on those big sale days. On Cyber Monday, LG C‑series and Samsung S90C/S95C were getting the aggressive cuts (sometimes $400–$700 off), while Sony OLEDs were more like $200–$400 off and usually closer to MSRP for longer. The really big Sony discounts tended to hit on **previous‑year models** when the new line was already in stores.
So if picture processing + motion are your top priorities and you’re locked on Sony, I’d expect:
- **Best deals**: prior‑year Sony OLEDs (A80L‑equivalent) once the 2026 models show up, not necessarily Cyber Monday day itself
- **Bigger raw discounts** on **LG/Samsung** at the same size; they’re more “promo‑happy” and often hit your $1.5–2k target sooner
Lesson I learned: Cyber Monday is great to **compare brands** side‑by‑side. If you’re flexible and an LG C-series or Samsung S90/S95 meets your gaming needs, you’ll probably see a better percentage discount there. If you want Sony specifically, I’d watch: Oct -> BF -> CM -> January clearance and be ready to pounce the moment a prior‑year Sony hits your price band, not just wait for the Cyber Monday label.
Hope this helps!