Usually, Sony will release summer sales during Amazon Prime Day in July. Just stay tuned for more updates.

BTW, you can take a look at currently Sony deals at Amazon and B&H Photo Video.

@By Ker - good point! Snagging that discount is definitely the way to go. I was a bit nervous about dropping so much on my first real setup, but I'm super satisfied with how it performs. Everything just works well together and I havent had any issues.

• Sony Alpha a7 IV
• The autofocus is basically like cheating. It locks on so fast. Its the perfect do everything camera if you want reliability and peace of mind.
• Sony Alpha a7C II
• Much smaller if you're worried about weight. Performance is basically the same as the IV but the viewfinder is a bit tiny for my taste. Instead of just the big stores, I'd look at the open box sections at reputable dealers. I've had great luck with those being basically untouched but way cheaper. Just make sure they are an authorized seller so you keep the factory warranty... dont wanna risk it with gray market stuff. No complaints here, just happy to finally be shooting...

You can always check good deals at Slickdeals, and you will find a lot of good Sony Alpha deals.

In early July, Sony will release Summer sales just like last several years.

I'm going to get the a7R V, wish the price for this camera will be dropped during this Summer.

Get latest news and emails from B&H Photo Video. They will release deals when available .