July 31, 2024 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the launch of the 28-300mm F/4-7.1 Di III VC VXD (Model A074), a 10.7x all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras on August 29, 2024.

| PRODUCT NAME | 28-300mm F/4-7.1 Di III VC VXD (Model A074) for Sony E-mount |
|---|---|
| DATE OF LAUNCH | August 29, 2024 |
The TAMRON 28-300mm F4-7.1 VC is an all-in-one zoom lens for Sony E-mount full-frame mirrorless interchangeable lens cameras. This lens covers a broad focal length range from 28mm wide-angle to 300mm telephoto with superior imaging performance. It achieves a zoom ratio of 10.7x with a length of just 126mm (5in) and weighs only 610g (21.5oz). The lens is equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, enabling it to focus quickly and accurately throughout the entire zoom range. The lens also features TAMRON’s VC (Vibration Compensation) mechanism to ensure sharp hand-held images when shooting at the 300mm telephoto end and in low-light conditions. With an MOD (Minimum Object Distance) of 0.19m (7.5in) and a maximum magnification ratio of 1:2.8 at the wide end, the lens allows users to enjoy the world of wide macro photography. And it includes the Focus Set Button and a connector port for the dedicated TAMRON Lens UtilityTM software independently developed by TAMRON to expand the scope of expression for still images and video. The lens features Moisture-Resistant Construction, and the front element has a protective Fluorine Coating. The new 28-300mm F4-7.1 VC lets users take photos in an extremely wide range situations with just one lens.
The greatest feature of the 28-300mm F4-7.1 VC is its 10.7x zoom focal length range. In response to users stating that 200mm is not quite long enough at the telephoto end for an all-in-one zoom lens, TAMRON has extended the focal length to 300mm. Exceptionally portable, the lens features a highly compact design. This single lens enables shooting in all situations in everyday life and during travel, including landscapes, snapshots, portraits and sports photography. It's an extremely versatile lens that lets users take photos in any situation of any subject without changing lenses.
This new TAMRON zoom has an optical construction of 20 elements in 13 groups. It includes one XLD (eXtra Low Dispersion) lens element and an LD (Low Dispersion) lens element to efficiently control aberrations such as chromatic aberration. The BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating suppresses ghosting and flare, producing clear images even in backlit conditions. It boasts best-in-class image quality as an all-in-one zoom lens for full-frame mirrorless interchangeable lens cameras.
Despite covering a 10.7x focal length range from 28mm wide-angle to 300mm telephoto, the lens is very compact, with a length of only 126mm (5in) and a weight of 610g (21.5oz). Small and versatile, it can be casually carried anywhere, and users are unlikely to tire even after long hours of shooting. It's ideal for people who want to carry a smaller camera bag. Additionally, the lens makes it easy to frame accurately when shooting still and moving images while zooming in and out, such as sports and wildlife, and is designed to be comfortable to use.
The 28-300mm F4-7.1 VC is equipped with the VXD autofocus drive that includes TAMRON’s premium linear motor focus mechanism to ensure that the focus is attained quickly and accurately throughout the 10.7x zoom range. Upending the stereotype of all-in-one zoom lenses having slow autofocus, its nimble operation allows users to capture more fleeting photo opportunities. The quietness supports photography and videography in conditions that require silence.
Although it's compact, the 28-300mm F4-7.1 is equipped with TAMRON’s proprietary VC mechanism that lets users take steady photos, especially at the 300mm telephoto end of its broad 10.7x range. VC effectively suppresses camera shake that often occurs when shooting in the telephoto range or under low-light conditions, thereby helping users take sharp photos without a tripod.
| Model | A074 |
|---|---|
| Focal Length | 28-300mm |
| Maximum Aperture | F4-7.1 |
| Angle of View (diagonal) | 75°23'- 8°15' (for full-frame mirrorless format) |
| Optical Construction | 20 elements in 13 groups |
| Minimum Object Distance | 0.19m / 7.5in (WIDE), 0.99m / 39in (TELE) |
| Maximum Magnification Ratio | 1:2.8 (WIDE), 1:3.8 (TELE) |
| VC (Vibration Compensation) | 〇 |
| Filter Size | φ67mm |
| Maximum Diameter | φ77mm |
| Length* | 126mm / 5in |
| Weight | 610g / 21.5oz |
| Aperture Blades** | 9 (circular diaphragm) |
| Minumum Aperture | F22-40 |
| Standard Accessory | Flower-shaped hood, Front cap, Rear cap |
| Mount | Sony E-mount |
Oh man, this is exactly what the E-mount system needed! Ive been lugging around the Sony FE 24-240mm f/3.5-6.3 OSS Lens for years and while its okay, it definitely gets a bit soft at the edges. This new Tamron 28-300mm f/4-7.1 Di III VC VXD Lens sounds like a massive upgrade, especially with that VXD motor which is usually lightning fast. Honestly, if you are a travel shooter like me, having 300mm in a 610g package is just incredible. It makes so much sense for those of us who dont want to swap lenses in dusty environments. For about $899, it is way more cost-effective than buying separate telephoto and standard zooms. I reckon pairing this with a fast prime like the Sony FE 35mm f/1.8 Lens for night shots would be the ultimate lightweight kit for any trip. Definitely gonna pick this up once it drops... my back will thank me lol! If anyone is worried about the f/7.1 aperture, just remember how good modern ISO performance is on these cameras anyway.
> "Honestly, if you are a travel shooter like me, having 300mm in a 610g package is just incredible." Saw this earlier but just now getting a chance to chime in. I really wanted to believe in the dream of the all-in-one, but honestly... it usually ends in heartbreak. I remember taking a similar high-ratio zoom on a trek through the Andes a while back. I thought I was being smart by saving weight, but looking at the files later was such a letdown. The technical reality is that f/7.1 at 300mm is just brutal. You are basically inviting diffraction to the party before you even start. Plus, once the light starts to dip even slightly, you are stuck choosing between a noisy image or motion blur because the aperture is so narrow. The physics of cramming that much range into 600 grams means the corners are always gonna suffer. If you want my take, just stick with the native glass from the main brand. You cant go wrong with the first-party stuff because the communication between the body and lens is just more reliable. Those high-end zooms from Sony are built to handle the sensor resolution way better than these third-party compromises. Just get any of the pro-grade zooms from the manufacturer and call it a day... your photos will thank you.