> Do BRAVIA flagship models usually get big Cyber Monday discounts, and what kind of price drop would you realistically expect? honestly, i went through this exact same thing when i was looking at the Sony X95K 75-inch 4K Mini-LED. im a bit of a cautious buyer so i watched the prices for what felt like forever. sony is notoriously stubborn with their pricing compared to lg or samsung... usually just a couple hundred bucks off for the holidays which isnt much. i ended up waiting until well after the new year to snag mine. by then, the early production kinks were ironed out and the price finally hit a point where i didnt feel like i was overpaying. if you really want the Sony BRAVIA 9 65-inch 4K Mini-LED but the cyber monday price is still too high, maybe look into reputable open-box deals. ive saved nearly 30% that way before. as long as you check the panel hours in the service menu and verify the warranty is intact, its a decent option for getting a flagship on a tighter budget. basically just gotta be patient with these high-end models. good luck with the living room upgrade!

Can confirm

Hey, long-time BRAVIA buyer here (been through the Z9D, Z9F, X95J, X95L, etc.). If the BRAVIA 9 follows the usual pattern, I’d *not* expect a massive Cyber Monday 2025 drop, especially on 65/75".

In my experience: year-one flagship Sonys usually see maybe 10–15% off by Black Friday/Cyber Monday, not the 25–35% you see on older or non-flagship models. The really big cuts tend to hit closer to end-of-cycle (spring/summer the following year) or when the next gen is announced.

So I’d say:
- If you want it for this year’s holiday viewing and care about having the “new shiny,” buy close to launch or wait for a small promo (credit card offers, retailer gift cards, bundle deals). Don’t bank on a crazy Cyber Monday steal.
- If you mostly care about value and can wait, you might want to consider holding out until mid–2026 for a *real* discount.

Personally, I regret waiting for Cyber Monday on my Z9F years ago – price barely moved vs what I could’ve gotten with an early promo. Since then I just buy early if I really want that specific Sony flagship and accept that I’m paying the “early adopter tax.”

Tldr: expect a modest discount, not a blowout. Decide based on how badly you want it this year, not on the hope of a huge Cyber Monday deal.

Hope this helps!

Hey,

So I totally get the dilemma. I’m super cautious with big TV buys too, and I’ve been pretty deep into the Sony side of things (X90H → X95K → mini‑LED this year). Let me break it down a bit differently from the “history of discounts” angle and look more at the tech + timing.

**1. How the BRAVIA 9 tech affects discounts**
If the BRAVIA 9 is Sony’s top mini‑LED / flagship FALD for 2025 (which is what it looks like on paper), a few things matter:
- **Panel type & backlight**: tons of dimming zones + high peak brightness = expensive BOM (bill of materials). Those sets usually don’t get *huge* cuts the first holiday season because margins are thin.
- **65" vs 75" pricing**: historically, 65" gets relatively better early discounts. 75" tends to hold value a bit longer because inventory is smaller and more expensive to ship/store.
- **Supply chain / yield**: if early production is tight (like it was for some past high-zone mini‑LEDs), retailers don’t need to discount much to sell through.

**2. What I’d realistically expect for Cyber Monday 2025**
This is obviously an educated guess, but based on prior Sony flagships:
- **65" BRAVIA 9**: I’d *guess* around **10–15% off launch MSRP**, maybe 18–20% if there’s a strong promo stack (gift cards, bundle with soundbar, financing offers).
- **75" BRAVIA 9**: more like **8–12% off** unless sales are slow or a competitor (Samsung QN9x, LG QNED flagship) is really undercutting them.

The first reply is right that the mega 30–40% drops usually come the **next** year. If you’re hoping for that kind of slash in 2025 on a 2025 flagship, I think you’ll be disappointed.

**3. A more technical / cautious strategy**
Here’s how I’d approach it if you want to be smart and safe about it:

- **Track real HDR performance, not just price**: Wait for rtings / HDTVTest / FOMO etc. to test:
- Peak brightness in 10% and 25% windows (for HDR highlights).
- Local dimming blooming performance, especially in subtitles + dark scenes.
- Near-black handling and uniformity (DSE, banding).
If the BRAVIA 9 isn’t a _big_ step up from X95L or competing mini‑LEDs, there’s less reason to pay launch tax.

- **Compare to alternatives that will be cheaper by Cyber Monday**:
In my opinion, by late 2025 you’ll likely see:
- 2024 high-end mini‑LEDs (Sony X95L successor, Samsung QN90D/QN95D, LG QNED flagships) at **20–30% off**.
- Very competitive 77" OLEDs (A80L successor / LG C-series) in the same price range as a discounted BRAVIA 9 65". If you’re more into movies and dim-room viewing, an OLED might give you more “wow” per dollar.

- **Think about your actual room**:
If your living room is **bright with lots of windows**, the BRAVIA 9 mini‑LED makes more sense vs OLED, and paying a bit more at launch or mild Cyber Monday discounts might still be worth it for the extra nits + better ABL behavior.
If it’s **more controlled lighting**, you might be just as happy (or happier) with a discounted OLED or last-year mini‑LED and save a chunk of cash.

**4. My conservative recommendation**
If you want max value and you’re not in a rush:
- **Wait at least until Black Friday / Cyber Monday 2025**, but set your expectations to ~10–15% off for the 65" and a bit less for the 75".
- In the meantime, watch reviews and **seriously compare** BRAVIA 9 vs:
- Previous Sony mini‑LED (X95L or its successor)
- Samsung QN90/QN95 series
- A 77" OLED in similar price range

If you see the BRAVIA 9 65" drop around that 15–18% mark and the reviews confirm good zone control + low blooming, I’d say it’s a safe, happy buy. For the 75", I’d only pay launch or light discount if you really need the size and brightness for a big, bright room.

Hope this helps! Happy to bounce ideas if you’ve got a rough budget or viewing habits in mind.

Hey,

I’m kind of in the same boat as you (saving for a higher‑end Sony, but on a pretty tight budget), so I’ve been watching prices way too closely the last few years.

From what I’ve seen with recent Sony flagships, you *might* see something like 10–15% off by Cyber Monday 2025, but the really big drops (20–30%+) usually don’t hit until the model is 6–12 months old and/or its replacement is clearly on the way.

If you’re cost‑focused, here’s what I’d suggest:

1. **Figure out your “walk away” price now.** Like, “I’ll only buy the 65" if it hits $X.” Makes it way easier not to panic‑buy at launch.
2. **Track price history.** Set alerts on places like camelcamelcamel or Slickdeals so you can see if Cyber Monday is really a deal or just fake MSRP games.
3. **Don’t forget total cost.** Check tax, extended warranty (if you care), wall mount, HDMI 2.1 cables, etc. That stuff adds up fast.
4. **Consider last year’s model.** If the BRAVIA 9 isn’t a night‑and‑day upgrade for you, a discounted X95L / X95K might be *way* better value.

If you don’t urgently need a TV right now, I’d be careful about buying at launch. Waiting until at least Black Friday / Cyber Monday 2025 is probably the safer move for your wallet.

Hope this helps!

Hey, so quick story: last year I was dead set on a Sony mini‑LED, but I kept spreadsheets (yeah, I’m that guy) tracking Sony / Samsung / LG prices from launch through Cyber Monday. It was… eye‑opening.

What I saw: Sony flagships (like X95L) barely moved compared to Samsung QN90C / LG G3. On Cyber Monday, Samsung and LG were often 20–30% off launch, while Sony was more like 10–15% at best on the hot models, and sometimes only on weird bundles or specific sizes. Sony just doesn’t chase the same “big headline discount” game, especially on their top tier.

So for BRAVIA 9 specifically, I’d *expect*:
- 65"/75" BRAVIA 9: maybe ~10–15% off by Cyber Monday 2025 if demand is strong, a bit more if it’s under pressure from Samsung’s/QN and TCL’s QM8/Q10 or whatever they call them next year.
- Competing brands: much more aggressive cuts, especially Samsung/TCL/Hisense mini‑LEDs.

Lesson I learned: if you’re locked on Sony for processing / motion / ecosystem, don’t wait for some massive Cyber Monday miracle. If you’re flexible on brand, waiting is fantastic because Samsung/TCL/Hisense usually undercut Sony hard by then, often with very similar real‑world brightness and features.

So: if you *must* have Sony, watch for a decent promo (10–15% + maybe a gift card) and jump. If you’re ok to cross-shop, Cyber Monday is where non‑Sony flagships become crazy good value compared to a BRAVIA 9 at only a small discount.

Hope this helps!

Hey, from a safety/long‑term reliability angle, I’d actually lean toward *not* buying at launch and waiting closer to Black Friday/Cyber Monday 2025.

New flagship = new panel/backlight/firmware quirks. I’d want:
- A few months of user reports (panel uniformity, blooming, overheating, PSU/board failures, weird shutdowns)
- At least one or two firmware rounds to fix HDMI/VRR bugs and random reboots
- Clear info on burn‑in / logo dimming aggressiveness, especially if you watch news/sports a lot

Discount‑wise, I wouldn’t bank on a huge price crash (maybe 10–15% on the 65/75" if it follows past Sony flagships), but the *real* value is: by late 2025 you’ll know which sizes/batches are solid, what defects are common, and which retailers are best for hassle‑free returns/extended warranties.

So IMO: wait, track early owners’ feedback, then pounce on a modest Cyber Monday deal + good warranty. Slightly smaller discount > being stuck with a buggy or failure‑prone launch unit.

Hope this helps!