Saved for later, ty!

Interested in this too

Hey, I’m in almost the exact same boat as you.

I upgraded from a 55" Sony LED to a 65" A95L earlier this year and then helped a friend grab the 77" A95L around Black Friday 2024, so I’ll share how it played out for both of us and what I’d *personally* do in your shoes.

**Option A: Wait specifically for Cyber Monday**
**Pros:**
- You *might* see an extra $100–$200 off vs the regular holiday sale price. That’s about what my friend saw on the 77" – it dropped another ~$150 on Cyber Monday compared to the early Black Friday price.
- Sometimes Amazon or Best Buy throw in random gift card promos just for that day.

**Cons:**
- Stock on the 77" got sketchy. My friend had to jump between stores and ended up compromising on delivery date.
- Prices didn’t crash; it was more of a tiny cherry on top of the main Black Friday discount.

**Option B: Buy when the big Black Friday / “Holiday” price hits**
**Pros:**
- In my case, the 65" A95L dropped to what was clearly the season’s main promo price and basically stayed there from Black Friday through Cyber Monday.
- Less stress about stock, more time to compare bundles (warranty, gift cards, etc.).
- Costco and Best Buy both had decent options: Costco = extended warranty built in, Best Buy = occasional gift card or TotalTech deals.

**Cons:**
- You risk Cyber Monday being *slightly* better, and yeah, that can sting mentally even if it’s only $100.

**Option C: Ignore the day, lock in a price you’re happy with**
If your target is $2,000–$2,500, I’d do this:
- For 65" A95L: if you see it in the low $2K range from a legit retailer with either a solid warranty or a gift card (say $200+), I’d just pull the trigger. That’s basically what I did and I’ve never looked back – the jump from LED for movies and PS5 is massive. HDR and color on the A95L are another level.
- For 77": realistically, if it drops somewhere around your stretched budget with anything extra (gift card, soundbar bundle, or extended warranty), I’d grab it during the main Black Friday window rather than gamble on Cyber Monday.

**My honest recommendation:**
Plan around the *whole* Black Friday week, not Cyber Monday specifically. Watch:
- Best Buy (for bundles and occasional gift cards)
- Costco (if you value the warranty and don’t care about fancy bundles)
- Amazon (good if you’re chasing the absolute lowest price, but watch return/warranty terms).

I totally get wanting to squeeze the last $100–$200 out of it, but for me the picture upgrade from my old Sony LED was so huge that I’d rather have the TV locked in at a "good" price than stress over the “perfect” one.

Hope this helps! If you’re torn between 65 vs 77, say what your seating distance is and I can chime in on that too.

Hey, I’m watching the A95L too and I’d actually approach Cyber Monday a bit cautiously, especially with your budget.

From what I’ve tracked on past Sony flagships (A90J, A95K, etc.), the *big* price step-down usually happens in 2 phases:
- **Phase 1:** Late Oct / early Nov “early Black Friday” – this is often the *real* new floor price.
- **Phase 2:** Black Friday / Cyber Monday – mostly the same price with small swings ($100–$300) plus bundles (gift cards, soundbars, extended warranty promos).

For 2025, I’d *realistically* expect something like:
- **65" A95L:** maybe ~$2,200–$2,400 if inventory’s healthy
- **77" A95L:** more like $3k+ unless stock is getting cleared (I’d be surprised if it cleanly drops into your $2–2.5k range this year unless there’s an aggressive closeout).

Technically, the A95L is still top-tier: QD‑OLED, great color volume, excellent tone mapping for HDR, and very good PS5 support (VRR, ALLM). Because of that, retailers don’t usually slash it as hard as midrange models.

What I’d do in your shoes:
- **Start tracking now** with price history tools (e.g. Keepa for Amazon, etc.) so you know the *true* baseline.
- **Focus on total package value**, not just ticket price: Costco / Sam’s often win on warranty (2–5 years with their CCs), which matters for an expensive OLED panel.
- **Check for PS5–specific promos** (Bravia Game Menu, PS5 bundles, etc.) – Sony sometimes runs very targeted deals.

If you see the 65" drop into the low $2k’s **with at least 3–5 years effective warranty coverage**, that’s where I’d feel happy pulling the trigger and not worrying if it dips another $100 later.

If you’re hard-locked to the 77", I’d mentally prepare that Cyber Monday 2025 might still be slightly above your budget unless we’re in full-on clearance mode.

Hope this helps! Happy to sanity-check any prices you see as we get closer.

Hey, one angle I haven’t seen mentioned yet: with a pricey set like the A95L, I’d plan your Cyber Monday strategy around **safety/reliability** as much as raw price.

Quick background: QD‑OLED is awesome, but it’s still a relatively new tech and you’re gaming + watching HDR a lot. That means high brightness, static HUDs, long sessions… all the stuff that *can* stress a panel over time.

Why it matters: the risk isn’t that the A95L is “bad” (it’s fantastic), it’s that if you get a dud panel, shipping damage, or early burn‑in, you really want clean support. Cyber Monday deals sometimes push people toward sketchy sellers or stripped‑down warranties just to save $200.

So what I’d do personally:

- **Prioritize retailers with strong return + panel coverage** over the absolute lowest price. For me that’s usually Costco (extra 3‑yr warranty baked in) or Best Buy with TotalTech/Geek Squad if it’s reasonably priced.
- **Avoid 3rd‑party Amazon sellers** on a flagship like this. Stick to “Ships from and sold by Amazon.com” or big-name authorized dealers.
- On Cyber Monday specifically, check if the “deal” is actually a **bundle with extended warranty** (Costco, warehouse clubs) or white‑glove delivery. Those are huge safety nets, especially for a 77".
- If you do stretch for the 77", I’d honestly rather pay ~$200 more at a place that has no‑questions return + solid burn‑in policy than chase the rock‑bottom price.

So yeah, I’d still watch Cyber Monday, but with a filter: *best safe deal*, not just best headline price. For a TV you’ll use hard for years, that trade‑off’s been totally worth it for me.

Hope this helps!

If you’re hard‑capped around $2–2.5k, I’d actually watch for: (1) a solid A95L open‑box/clearance at Best Buy (often $300–$600 off vs “sale” price), (2) warehouse club promos where the price isn’t the lowest but you effectively “save” via longer warranty and easy returns, and (3) stacking cash‑back/credit‑card offers (Rakuten, card offers, etc.) on top of a normal Black Friday/Cyber Monday sale. In my experience, Sony’s true lows on these premium sets are often random weekend promos or open‑box deals, not the headline Cyber Monday price, so I’d track price history (camelcamelcamel, Slickdeals threads) and be ready to pounce when the 65" hits your range instead of waiting for one specific day.

Hey,

One angle you might want to consider that hasn’t really been touched on is **how much you can save by doing more of this DIY vs paying for “services” baked into the price**.

**Background:** With a premium set like the A95L, the big chains will push pro install, wall mounting, fancy calibration packages, extended warranties, etc. Around Black Friday/Cyber Monday, they’ll often bundle or “discount” these to make a deal look hotter than it really is.

**Why it matters:** If you’re handy at all, you can often:
- **DIY wall mount** (solid mount is like $40–$80 vs $200–$400 installed)
- **Basic calibration yourself** with free/cheap test patterns instead of a $200+ service
- Skip overpriced HDMI cables, surge protectors, etc. and buy good stuff separately

That money saved can effectively bump your **TV budget**. So maybe instead of hunting a crazy-low A95L price, you:
- Grab a “pretty good” Cyber Monday discount
- Save $300–$500 by doing install/calibration yourself
- Suddenly the 77" isn’t as far out of reach

**What I’d do:**
- Track the actual TV price history with something like Keepa / price trackers
- Plan to DIY mount + setup, and refuse add-ons at checkout

You might not see a unicorn Cyber Monday price, but DIY-ing the rest can still put you right in that $2–2.5k effective range.

Hope this helps!

Hey,

One angle you might want to consider is how the A95L is likely to be *positioned* vs Samsung / LG around that time, not just its raw price.

Quick market-ish view (very non‑pro, just from watching this stuff for a few years):
- Samsung (S90C/S95C/S95D) and LG (G3/G4, C4) usually drop **faster and deeper** on big sale weekends. 25–35% off launch isn’t crazy by year 2.
- Sony tends to **hold price longer** and lean on “prestige” and reviews instead of massive cuts. The “sale” price on Sony often *is* the long‑term price floor.

So for Cyber Monday 2025, I’d *expect*:
- A95L: decent cut, but probably still a chunk higher than an equivalent Samsung QD‑OLED or LG OLED.
- Competing 65"/77" models from Samsung/LG: maybe meaningfully cheaper, possibly with more aggressive bundles.

If your budget cap is firm, I’d:
- Track A95L price now and see if it’s actually moving, not just tag‑changing.
- In parallel, bookmark the Samsung S90C/S95C successor and LG C4/G4 equivalents. If Sony barely budges but the others crash in price, you might get 95% of the experience for way less.

TL;DR: definitely watch Cyber Monday, but also be careful not to get tunnel vision on the A95L when Sony historically discounts slower than the competition.

Hope this helps!