15/10/2026 2:36 am
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im losing my mind trying to figure out when to buy this stupid tv. my old samsung finally died on sunday right in the middle of a football game and now im stuck watching netflix on my old 32 inch kitchen tv like a caveman. I need a new living room setup asap before thanksgiving because my parents are staying with us and my dad will literally complain the whole time if the big game looks like garbage. Im trying to grab a Sony Bravia, either the X90L or the OLED A80L if I can somehow swing the price, but Im so confused about the holiday sales timing. Are Sony TV deals actually better on Black Friday itself or should I wait until Cyber Monday? It seems like every year stores change their pricing strategies and Im terrified of pulling the trigger too early and watching the price drop fifty bucks the next day, or worse, waiting too long and the stock sells out completely.
Here are my constraints for this whole mess:
- Hard budget cap is 1200 dollars max, though cheaper is obviously better since we just had to replace the car alternator last month
- Needs to fit in our awkward built-in entertainment center which maxes out at 65 inches wide
- Mainly used for streaming movies at night and watching live sports on weekends with a ton of ambient light in the room during the day
- Living in Chicago so I really dont want to rely on shipping if I can avoid it, need local pickup options available
Im leaning toward waiting for Black Friday morning since stores usually have doorbusters but maybe Cyber Monday has better online-only bundles? Somebody just tell me when to actually buy this thing so I can stop refreshing price tracking sites every ten minutes...
10 Answers
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04/11/2026 8:31 am
5
15/10/2026 3:19 am
In my experience watching holiday sales over the years, waiting until Cyber Monday for a TV is honestly a rookie mistake. Most of the best stock vanishes during Black Friday week, especially for popular sizes. If you want something reliable for sports, look at the Sony Bravia X90L 65 inch 4K HDR Full Array LED TV. It gets plenty bright for a sunny room unlike the OLED models. Another solid choice is the Samsung QN90C 65 inch Neo QLED 4K TV which handles reflections even better during daytime games. Grab it on Black Friday morning for local pickup and save yourself the stress.
5
15/10/2026 4:19 am
^ This. Also, prices on sets like the Sony Bravia XR-65X90L 65-inch 4K HDR Full Array LED usually bottom out right before Black Friday anyway, not on Cyber Monday. Cyber Monday is mostly for random smart home junk and cables at this point. If you see a decent local price at Best Buy or somewhere nearby, just grab it and save yourself the headache before your parents arrive. Honestly, with your room being super bright during the day, sticking with an LED like the X90L is gonna look way better than an OLED anyway, and it easily fits your 1200 budget if you catch it on sale. Just do store pickup so you dont have to stress about delivery delays in the city.
4
15/10/2026 6:39 am
Regarding what #6 said about "Totally agree with skipping Cyber Monday for TVs...", they are spot on. I went through the exact same headache last year when my old panel bit the dust right before the holidays. Here is what I learned tracking prices:
- Big box stores in the Chicago area usually lock in their holiday pricing by Thanksgiving week anyway.
- If you are worried about glare and keeping under that twelve hundred dollar mark, you might want to look at something like the TCL 65R646 65-Inch 4K QLED Roku TV instead of stretching your wallet for a high-end OLED.
- Local pickup is way safer than shipping during holiday chaos, especially with weather here getting unpredictable. Just pull the trigger early in the week and save yourself the stress.
2
15/10/2026 3:09 am
Had a moment to think about this more, and honestly you need to slow down before grabbing that Sony Bravia XR-65X90L. With that much ambient light during the day, an OLED might actually struggle anyway.
- How bright is the room really when the sun hits peak glare?
- Did you check local Best Buy stock yet? I would suggest verifying local inventory first because those 65 inch units disappear fast in major metros.
2
15/10/2026 3:49 am
Totally agree with skipping Cyber Monday for TVs. IIRC, local big box stores near Chicago usually keep the same sale price all weekend anyway, so just grab it early.
2
15/10/2026 4:19 am
Wait really?? Thats actually super helpful. I always thought it was the other way around.
2
15/10/2026 6:19 am
Always check the credit card extended warranty terms before buying big screens. I learned that the hard way when a power surge fried my old panel right after month thirteen. Anyway lol
1
15/10/2026 3:09 am
Lol I was literally about to post the same thing. Glad someone else brought it up.
1
15/10/2026 5:40 am
Saved for later, ty!